Original data report
We analysed 2 million AI answers.
Across 2 million AI answers, the brands that got cited shared a pattern: they were present in third-party sources like Reddit and review sites, and their own pages were answer-first and full of concrete numbers.
Third-party sources dominate
Most citations for category questions came from review sites, community threads and roundups, not the brand's own domain.
Reddit is the most cited domain
Community discussion was the single most cited source type across the engines we measured.
Answer-first pages win
Pages that put a direct answer in the first sentence were cited far more often than pages that buried it.
Stats get quoted
Content with concrete numbers and named sources was pulled into answers at a much higher rate.
What “cited” means in these findings: this analysis was compiled before 8 August 2026, when a source counted once an engine retrieved it while answering, whether or not the answer went on to attribute it. Our live product now counts only sources the answer itself attributed, so figures from a check you run today are a different measurement rather than a higher or lower one.
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Figures are illustrative of the report format for this launch build. The published edition will carry the full dataset and methodology.
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