The AI Visibility Index

Each brand is run through Discoverable's standard snapshot check: a set of buyer-style questions for its category is put to Claude with live web search, and we score whether the brand is named or cited in the answers, how prominently, and what share of voice it holds against the competitors the AI itself names. Every brand in the index is measured the same way in the same week. This edition was measured in July 2026, under the methodology in force then. Our live product has changed twice since: from 5 August 2026 engines no longer see the brand name while answering, and from 8 August 2026 a source counts only when the answer itself attributed it rather than when the engine merely retrieved it, with engines given a higher search ceiling at the same time. A score you run today is therefore a different quantity from the numbers in this table rather than a higher or lower one, and the two should not be compared in either direction. The next edition will be regenerated under the current method and labelled as such.

AI answers are not brand-awareness surveys. An assistant answering 'best accounting software for a small business' builds a shortlist from the sources it retrieves, and a famous brand that is absent from those sources loses to a smaller rival that dominates them. Low scores for big names are the most common surprise in our data, and the reason this is worth measuring at all.

No. The index measures one thing only: how visible each brand is in AI-generated answers for its category at the time of measurement. It says nothing about whether the products are good. A brand can be excellent and nearly invisible to AI, which is precisely the problem Discoverable exists to fix.

Tell us either way: email hello@bediscoverable.ai and we will check it against the next edition, which is regenerated in full under one method so every row stays comparable with every other. We do not re-measure single brands into a published table, because a row measured under today's method is a different quantity from the July numbers around it. You can run the current check on your own brand in about a minute with the free checker, no login needed, and that result is directly comparable with nothing in this table.

We plan to re-measure periodically as engines and their sources change. Each edition states its measurement date, and scores are only comparable within the same edition.