The AI Visibility Index

Each brand is run through Discoverable's standard snapshot check: a set of buyer-style questions for its category is put to Claude with live web search, and we score whether the brand is named or cited in the answers, how prominently, and what share of voice it holds against the competitors the AI itself names. Every brand in the index is measured the same way in the same week.

AI answers are not brand-awareness surveys. An assistant answering 'best accounting software for a small business' builds a shortlist from the sources it retrieves, and a famous brand that is absent from those sources loses to a smaller rival that dominates them. Low scores for big names are the most common surprise in our data, and the reason this is worth measuring at all.

No. The index measures one thing only: how visible each brand is in AI-generated answers for its category at the time of measurement. It says nothing about whether the products are good. A brand can be excellent and nearly invisible to AI, which is precisely the problem Discoverable exists to fix.

Yes. Email hello@bediscoverable.ai and we will re-run the measurement and publish the updated number. You can also run the same check yourself in about a minute with the free checker, no login needed.

We plan to re-measure periodically as engines and their sources change. Each edition states its measurement date, and scores are only comparable within the same edition.