What is GEO (Generative Engine Optimization)?
GEO, or Generative Engine Optimization, is the practice of getting a brand named and cited in the answers AI assistants like Claude, ChatGPT, Perplexity and Google AI give to buyers.
Where SEO aims to rank a page in a list of blue links, GEO aims to get your brand into the answer itself, the single response an AI assistant hands a buyer who asks what to use or buy.
GEO work spans three areas: measuring whether AI names you, creating content built to be quoted, and earning mentions on the third-party sources AI cites most, such as Reddit, review sites and listicles.
GEO shares a crawlable technical foundation with SEO, so both benefit from clean HTML, server rendering and structured data. The difference is the goal: being the cited answer, not one of ten links.