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Everything a journalist needs to cover Discoverable or cite our research on how AI assistants describe brands. For interviews, comment or custom data pulls, email hello@bediscoverable.ai. We reply within one working day.
The research: how often AI gets brands wrong
In July 2026 we asked an AI assistant to describe 30 real companies, first from its training memory and then with live web search enabled, and scored every claim against each company's own published facts. The full method, results table and limitations are in the study itself, which is free to cite with attribution and a link.
27 of 30
brands were described with at least one materially false claim when an AI assistant answered from memory alone (90%). July 2026.
13 of 30
brands were still misdescribed even with live web search switched on (43%).
800M+
weekly users now ask AI assistants questions before they buy (OpenAI, reported ChatGPT weekly active users, 2025).
Attribution: “Discoverable, July 2026” with a link to the study. We can re-run the test on a sector or brand list relevant to your story on request.
Boilerplate
Discoverable is a Generative Engine Optimization (GEO) platform that shows brands what AI assistants such as Claude, ChatGPT and Perplexity say about them, scores their visibility against named competitors, and gives them a prioritised plan to improve it. Anyone can run a free check at bediscoverable.ai with no login. Claude checks are live today, with other engines rolling out.
Company facts
- Product: Discoverable (bediscoverable.ai)
- Legal entity: Venture Nest AI Limited, Company No. 17292532
- Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
- Founded: 2026, London, United Kingdom
- Media contact: hello@bediscoverable.ai
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