AI search, explained for brands.
Engine changes, AI Overviews updates and our own research, each translated into what it means for your brand's visibility in AI answers and what to do about it.
ChatGPT has stopped citing Reddit
Reddit's share of ChatGPT Search citations fell by about 86 per cent in the first half of August 2026, from roughly 3.8 per cent of cited links to 0.5 per cent. The cause has not been confirmed, and the lesson is about concentration risk rather than Reddit.
Read →ChatGPT ads arrive in the UK
OpenAI's help centre lists ads in ChatGPT as live in the UK from 11 August 2026, alongside Brazil, Japan, Mexico and South Korea. The unit sits under the answer with a Sponsored label, and OpenAI says buying one does not change whether the answer above it names your brand.
Read →AI shopping agents just won the right to browse Amazon
On 4 August a US appeals court ruled Amazon cannot use the main federal anti-hacking law to block Perplexity's Comet shopping agent, finding it is the user, not the AI firm, who accesses Amazon. Agentic commerce just got a clearer legal runway, which raises the stakes on being the brand an agent picks.
Read →Google puts image generation inside AI Overviews
Google announced on 14 July that AI Overviews will generate images from a text prompt rather than only surfacing photographs from real websites. A drawn image has no page behind it and nothing to click, which removes another route by which brand imagery reached searchers.
Read →Google's AI Mode Now Fills Shopping Carts: What It Means for Brand Visibility
Google's Connected Apps launch on 16 July lets AI Mode add groceries to an Instacart cart and act inside Canva and YouTube Music without leaving search. Brands now compete to be named in answers that act, not just inform.
Read →We asked AI about 30 brands. 27 were described wrongly
Our July 2026 test asked an AI assistant about 30 real brands, first from memory and then with live web search. From memory, 27 of 30 were described with at least one materially false claim. Live search cut that to 13. Here is the method, the results and what brands can do.
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