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AI search, explained for brands.

Engine changes, AI Overviews updates and our own research, each translated into what it means for your brand's visibility in AI answers and what to do about it.

Research17 Jul 20265 min read

We asked AI about 30 brands. 27 were described wrongly

Our July 2026 test asked an AI assistant about 30 real brands, first from memory and then with live web search. From memory, 27 of 30 were described with at least one materially false claim. Live search cut that to 13. Here is the method, the results and what brands can do.

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