The 11 best GEO tools in 2026, prices checked in October
Published by Discoverable. We make Discoverable, one of the tools compared here, and list it first for a UK small business; the other tools are numbered in no order of merit. How these tools were chosen
The best GEO tool in 2026 depends on who uses it: Discoverable for a UK small business, Profound for enterprise AEO programmes, Peec AI for European agencies tracking daily, Otterly.AI for budget entry at $29 a month and Rankscale for a wide choice of AI engines in one plan. Discoverable, which we make, has a free check with no login or card, then 10 tasks a week from $99 a month (£99 in the UK). Prices were read on each vendor's site on 7 October 2026.
Also called AI visibility tools or AEO tools: software that checks whether ChatGPT and other AI assistants name a business.
Updated
11 GEO tools compared: entry prices and free options as published by each vendor, checked 7 October 2026.
Check your business before you choose a tool
The free check shows whether AI names your business, who it names instead and which websites the answers cite, in under a minute, with no login or card.
UK small businesses that want a free check, then a weekly plan
$99 (£99 in the UK)
Free check, no login; 30-day trial, card at checkout
2. Profound
enterprise AEO programmes
Not published
7-day trial; emailed free report
3. Peec AI
European agencies tracking daily
$95 (€85 in Europe)
Trial, account needed
4. Otterly.AI
budget entry
$29
Free authority checker, no signup; free trial, no card
5. Rankscale
a wide choice of AI engines in one plan
$99
7-day Pro trial
6. Scrunch AI
multi-persona enterprise journeys
$250
7-day trial
7. Semrush AI Visibility Toolkit
teams already inside Semrush
$99 (£80.22 in the UK)
Free checker, 3 a day, no signup
8. Ahrefs Brand Radar
teams already paying for Ahrefs
$50 (£40 in the UK)
Free checker, no signup
9. SE Ranking AI Visibility Tracker
SE Ranking customers testing the water
£95
Free check, 5 a day; 14-day trial, no card
10. Writesonic
content teams adding GEO tracking
$99
Free trial, no card
11. Surfaceable
SEO audits and AI scans on a small budget
£29
Free tier
From = each tool's lowest paid price a month for a business's own plan, billed monthly. A plan sold only on yearly billing is marked billed yearly, and Not published means the vendor prints no price for a business's own paid plan. Prices checked 7 October 2026. Sources listed at the end.
Which GEO tool is easiest if you are not a marketer?
Pick by what you want to get done.
You want to know whether AI recommends your business
Start with a free check. Discoverable's free check asks Claude only and needs no login or card. Semrush and Ahrefs run free checkers with no signup.
You want to be told what to do each week
Discoverable gives you 10 tasks a week in order of priority, and drafts the emails and pages for you to send or publish. Plans start at $99 a month (£99 in the UK) after a 30-day free trial, card at checkout. It checks your tracked prompts once a week; Peec AI and Otterly.AI check daily.
You want to spend as little as possible
Otterly.AI starts at $29 a month and Surfaceable at £29, with a free tier. Both start below Discoverable's $99 a month (£99 in the UK).
Someone already does your SEO in Semrush or Ahrefs
Ask them about Semrush AI Visibility Toolkit, from $99 (£80.22 in the UK) a month, or Ahrefs Brand Radar, from $50 (£40 in the UK) a month. Either adds AI tracking to a tool they already use.
1. Discoverable: best for UK small businesses that want a free check, then a weekly plan
Our toolDiscoverable is made by Be Discoverable Ltd, which publishes this page.
Discoverable suits a UK small business: a free check with no login or card, then 10 tasks each week on a paid plan.
Enter your website and the free check puts questions a customer might ask in your category to Claude with live web search, then shows whether AI names your business, who it names instead and which websites the answers cite. Paid plans ask seven AI services from the country you sell in, can put the towns you serve into the prompts, and hold 100 prompts on Growth and 500 on Scale.
Standout: A plan of 10 tasks each week, in priority order, built from your own checks, such as websites to get listed on and facts to correct. Discoverable drafts the outreach emails and the pages for you to edit, then send or publish yourself.
Pricing (verified on vendor site, 7 October 2026): Free check with no login or card. Growth $99 a month (£99 in the UK, €99 in the euro area) or $79 a month billed yearly; Scale $299 a month or $249 a month billed yearly. 30-day free trial, card at checkout.
Trade-off: Tracked prompts are checked once a week and the rest once a month, and the free check asks Claude only. The other AI services come with a plan, and its 30-day trial takes a card.
Profound is an enterprise AEO platform with agent analytics and AI marketing agents, and a business can start on a free 7-day trial.
Tracks brand visibility across answer engines with prompt-level dashboards, agent traffic analytics and content tooling aimed at larger teams.
Standout: Enterprise depth: agent analytics, AI Marketer agents and an Enterprise plan that tracks up to nine engines.
Pricing (verified on vendor site, 7 October 2026): Brands: a free 7-day Trial (50 recommended prompts a day on ChatGPT, Gemini and Google AI Overviews), then Enterprise at a custom price; no brand plan has a published price. Agencies: Agency Growth at $99 a month plus $399 a month per client workspace (100 prompts, three engines).
Trade-off: No brand plan has a published price: after the 7-day trial, brands buy Enterprise through a demo, and the trial's prompts are chosen for you.
3. Peec AI: best for European agencies tracking daily
Peec AI is a Berlin-built visibility tracker agencies like for daily multi-market tracking, priced in dollars, or euros in Europe, with unlimited seats.
Daily rank-style tracking of brand mentions across AI engines, with unlimited users on every plan and up to three countries per project from Pro.
Standout: Unlimited users on every plan, daily tracking and up to three countries per project from Pro.
Pricing (verified on vendor site, 7 October 2026): Starter $95 (50 prompts), Pro $245, Advanced $495 (350 prompts) a month, or €85, €205 and €425 to visitors in Europe; annual billing saves about 15%. Three models included per plan; each extra model is a paid add-on ($30 to $140 a month billed annually, €25 to €115 in Europe).
Trade-off: Per-engine add-on fees mount quickly, and there is no free tier, only a free trial.
Otterly.AI is a low-cost way into AI search monitoring, from $29 a month across four engines.
Monitors search prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, with GEO audits, content briefs and multi-country support.
Standout: Price. The $29 Lite plan (15 prompts) is among the lowest monthly entry points in the category, and every plan includes unlimited team members.
Pricing (verified on vendor site, 7 October 2026): Lite $29 (15 prompts), Standard $189 (100), Premium $489 (400) a month, annual saves 15%. Claude, Gemini and Google AI Mode are paid add-ons; Claude adds $109 a month on Standard.
Trade-off: Lite tracks 15 prompts, and Claude, Gemini and Google AI Mode cost extra.
5. Rankscale: best for a wide choice of AI engines in one plan
Rankscale names the widest list of AI engines in base plans here, with credit-based pricing that starts at $99 a month on monthly billing.
Credit-based AI visibility tracking with brand dashboards, web audits and raw exports, built in Vienna.
Standout: Engine breadth without add-on fees: ChatGPT, AI Overviews, Perplexity, Gemini, Claude, Copilot, DeepSeek, Grok and more in one plan.
Pricing (verified on vendor site, 7 October 2026): Pro $99 a month (up to 4,800 tracked answers a month), Pro+ $229 (12,000), Growth $385 (22,000), Enterprise $780 (48,000), metered by credits; credits per answer vary by engine, from 0.25 for ChatGPT to 2 for Claude. A smaller Essentials plan is sold on yearly billing only.
Trade-off: Credit arithmetic takes thought, and heavy prompt sets burn through allowances faster than flat-rate rivals.
6. Scrunch AI: best for multi-persona enterprise journeys
Scrunch AI pairs visibility tracking with buyer-persona modelling, from a $250 Core plan on four platforms to Enterprise on nine including Claude, aimed at mid-market and enterprise marketing teams.
Visibility tracking with persona-based prompt sets, content-gap briefs and page optimisations, plus an agent-facing site layer on Enterprise; Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot, and Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok.
Standout: Persona modelling that larger marketing teams use to mirror real buyer segments, plus Shopping shelf metrics on ChatGPT and Copilot.
Pricing (verified on vendor site, 7 October 2026): Core $250 a month per brand (125 prompts, 5,000 responses a month, four platforms, five users); Enterprise custom, with annual discounts offered to Enterprise only. Claude is on Enterprise only.
Trade-off: No tier below $250 a month, and Core covers four platforms without Claude, so it is a commitment for smaller teams even with the 7-day trial; outreach and syndication go to partners (Noble, Stacker) rather than running in-product.
7. Semrush AI Visibility Toolkit: best for teams already inside Semrush
Semrush's AI Visibility Toolkit bolts AI visibility tracking onto the suite marketers already use, at $99 per domain per month.
An add-on to Semrush covering AI visibility overview, prompt and competitor research, brand performance and an AI search site audit.
Standout: Zero new-vendor friction if your team already lives in Semrush, with familiar reporting.
Pricing (verified on vendor site, 7 October 2026): $99 a month per domain (25 tracked prompts). SEO plus AI bundles from $165.17 a month billed annually reach 50 to 200 prompts.
Trade-off: The Base plan tracks 25 prompts per domain, and the toolkit's pricing card offers no trial; the free checker allows three checks a day.
8. Ahrefs Brand Radar: best for teams already paying for Ahrefs
Ahrefs Brand Radar adds AI answer monitoring to the Ahrefs SEO suite, and is also sold on its own.
Tracks brand mentions and share of voice inside AI answers as part of the wider Ahrefs platform.
Standout: AI answer tracking beside Ahrefs' SEO data, which Ahrefs says is powered by the world's second-most active crawler, for teams already in Ahrefs.
Pricing (verified on vendor site, 7 October 2026): Ahrefs core plans include 5 to 20 tracked AI prompts ($129 to $449 a month); Brand Radar's custom prompt packages start at $50 a month for 2,500 checks and its AI Visibility Index at $199 a month ($699 for all models), metered in checks (one check is one prompt on one platform in one location).
Trade-off: It is metered in checks rather than prompts: each Claude update costs eight checks, and Meta AI is not listed.
9. SE Ranking AI Visibility Tracker: best for SE Ranking customers testing the water
SE Ranking folds AI prompt tracking into its rank tracker, with an AI Search add-on for more, cheapest as an extension of an existing subscription.
AI visibility tracking inside SE Ranking's SEO platform: the Core plan tracks prompts daily across ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, with a separate AI Search add-on for more prompts.
Standout: A gentle upgrade path: existing SE Ranking customers add AI tracking without a new vendor.
Pricing (verified on vendor site, 7 October 2026): Core plan £95 a month (£76 annual) tracks 100 prompts daily across five engines; the AI Search add-on adds 200 prompts for £69 a month (£55.20 annual).
Trade-off: Three of its five engines are Google's (Gemini, AI Mode and AI Overviews), and there is no Claude, Copilot or Grok coverage.
10. Writesonic: best for content teams adding GEO tracking
Writesonic bolts GEO tracking onto its AI writing platform, with self-serve tiers from $99 a month.
AI visibility tracking alongside Writesonic's article generation, with automatic on-page AI fixes, and an Action Center that drafts outreach and community replies on Enterprise (a limited trial of it on Growth).
Standout: Content and tracking in one subscription for teams that already write with it.
Pricing (verified on vendor site, 7 October 2026): GEO tiers from $99 a month ($79 annual, 50 prompts) to $499 ($399 annual, 200 prompts); self-serve tiers cover three engines (ChatGPT, Gemini, Google AI Overviews).
Trade-off: Claude tracking is Enterprise-only and self-serve plans cover a single market, so a business that sells in several countries outgrows it quickly.
11. Surfaceable: best for SEO audits and AI scans on a small budget
Surfaceable.io scans how five AI platforms see your business per run, with a free tier and GBP pricing from £29 a month.
Scans of a prompt set across ChatGPT, Claude, Gemini, Perplexity and Grok, re-run weekly to daily on paid plans, plus an agentic suite that generates schema and content briefs.
Standout: A free tier with no time limit (5 prompts, one scan a month) and Claude included on every scan.
Pricing (verified on vendor site, 7 October 2026): Free tier; paid from £29 a month (£23 annual) up to £149 for 100 prompts per scan with unlimited scans and daily runs.
Trade-off: The largest scan is 100 prompts, the free tier runs one manual scan a month, and Copilot and Google AI Overviews are not among its five platforms.
For a small business with a budget of up to $100, £100 or €100 a month, the comparison of the best AI visibility tools for small businesses lists 15 tools from $25 a month, each with its free option and trial terms.
How these tools were chosen
One method for every tool, Discoverable included: its prices and free route read on its own pages on 7 October 2026, what it is best for, and one trade-off. Every tool here asks AI assistants about a business, and each entry says where the tool does better than Discoverable.
Discoverable is first for one reader: a UK small business that wants to see a result before paying, then wants a list of what to do. On those terms it offers a free check with no login or card; a plan of 10 tasks each week, with outreach emails and pages drafted for you; checks asked from the country you sell in, with the towns you serve in the prompts if you add them; and prices in pounds for UK visitors, as SE Ranking, Surfaceable, Semrush and Ahrefs also show. It is not first on entry price (Otterly.AI, Surfaceable, Ahrefs Brand Radar, Peec AI and SE Ranking start lower, and so does Semrush in pounds), on how many AI engines a plan covers (Rankscale covers more on every plan, and the Enterprise plans of Peec AI, Profound, Scrunch AI and Writesonic cover more), or on how often prompts are checked (most tools here check daily, among them Peec AI, Otterly.AI, Semrush, SE Ranking and Writesonic; Discoverable checks tracked prompts weekly).
The other 10 are numbered for reference, and each one's best-for line says who it suits. Spotted something out of date? Email hello@bediscoverable.ai and we will fix it and note the correction.
Changes to this page
Added a section on which tool to pick if you are not a marketer. The answer at the top is shorter and says who each main tool suits.
Two claims about Discoverable that nothing supported were removed: that it is the best GEO tool to start with, and that most tools stop at measurement. Rankscale is no longer called the most AI engines per pound, which was not so, and Profound's research is no longer called the most-cited source in AI answers about GEO tools, which had no source.
Prices shown as a UK reader sees them: Discoverable's in pounds beside dollars, and Semrush's, Ahrefs' and Peec AI's at the UK or European price their pages show. Semrush's product now carries the name Semrush gives it, AI Visibility Toolkit.
Added a chart of each tool's entry price and free option.
Every price read again on the vendor's own pages. Profound no longer publishes a price for a business's own plan, and Scrunch AI's entry plan is now Core at $250 a month. The From column now compares each tool's lowest price billed monthly, and the Free option column adds the free checkers of Ahrefs, Semrush and SE Ranking.
Profound's and Scrunch AI's prices checked again. The Free option column, which had said No free tier for nine tools, now gives the free route each vendor's pricing page offers.
Prices checked for all 11 tools.
Published.
Best GEO tools: quick answers
What is the best GEO tool in 2026?
It depends on who will use it. For a UK small business, this page puts Discoverable first: a free check with no login or card, then a plan of 10 tasks each week, with checks asked from the country you sell in. Profound and Scrunch suit enterprise programmes, Peec AI suits agencies that track daily, Otterly.AI has the lowest monthly price here at $29, and Rankscale covers a wide choice of AI engines in one plan.
What are AI visibility tools?
AI visibility tools check whether ChatGPT and other AI assistants name a business when people ask for a recommendation, and show who they name instead and which websites they cite. They are also called GEO or AEO tools.
Are there free AI visibility tools?
Yes. Discoverable's free check needs no login or card, Ahrefs and Semrush run free checkers without a signup, SE Ranking allows 5 free checks a day and Surfaceable has a free tier. Most of the paid tools here also offer a trial. What each free checker asks, and of which AI assistants, is set out in free AI visibility checkers compared.
What is the cheapest GEO tool?
On monthly billing, Otterly.AI's Lite plan is the lowest price here, at $29 a month, with Surfaceable's Starter at £29.
Do these tools cover ChatGPT, Claude, Perplexity and Google AI Overviews?
Coverage varies more than pricing pages suggest. Rankscale names the widest engine list in base plans; Scrunch's Core plan covers four platforms and keeps Claude for Enterprise; Peec and Otterly charge per extra model; Profound's free trial covers three engines and its Enterprise plan up to nine; Discoverable runs seven engines live (Claude, ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Google AI Mode) with no per-engine fees, and the free check runs on Claude.
How were these tools chosen and ordered?
Every price was checked against the vendor's own pages on 7 October 2026. Discoverable is first for a UK small business that wants a free check and then a weekly plan of tasks; every other tool's best-for line says who it suits. We make Discoverable, and the page says so at the top.
1. Discoverable: best for UK small businesses that want a free check, then a weekly plan