Sector edition · July 2026
AI Visibility Index: UK fintech
We measured how visible 20 UK fintech brands are in AI answers, from digital banks to trading platforms, by running each through the same live check: buyer-style questions put to Claude with web search, scored for whether the AI names the brand. Wise leads this edition at 94/100.
Free to cite with attribution and a link. Measured July 2026. Check your own brand free →
UK digital banks
| # | Brand | AI visibility score | Named in |
|---|---|---|---|
| 1 | Starling Bankstarlingbank.com | 87/100 | 10/10 prompts |
| 2 | Monzomonzo.com | 76/100 | 8/10 prompts |
| 3 | Revolutrevolut.com | 54/100 | 8/10 prompts |
| 4 | Atom Bankatombank.co.uk | 38/100 | 4/10 prompts |
International money transfer
| # | Brand | AI visibility score | Named in |
|---|---|---|---|
| 1 | Wisewise.com | 94/100 | 10/10 prompts |
| 2 | Remitlyremitly.com | 61/100 | 9/10 prompts |
| 3 | WorldRemitworldremit.com | 53/100 | 8/10 prompts |
| 4 | Xexe.com | 41/100 | 6/10 prompts |
Savings and investing apps
| # | Brand | AI visibility score | Named in |
|---|---|---|---|
| 1 | Freetradefreetrade.io | 47/100 | 8/10 prompts |
| 2 | Plumwithplum.com | 46/100 | 5/10 prompts |
| 3 | Moneyboxmoneyboxapp.com | 45/100 | 5/10 prompts |
| 4 | Chipgetchip.uk | 30/100 | 4/10 prompts |
UK trading platforms
| # | Brand | AI visibility score | Named in |
|---|---|---|---|
| 1 | eToroetoro.com | 78/100 | 8/10 prompts |
| 2 | AJ Bellajbell.co.uk | 62/100 | 8/10 prompts |
| 3 | Hargreaves Lansdownhl.co.uk | 48/100 | 8/10 prompts |
| 4 | Trading 212trading212.com | 14/100 | 2/10 prompts |
Credit and BNPL
| # | Brand | AI visibility score | Named in |
|---|---|---|---|
| 1 | Klarnaklarna.com | 48/100 | 6/10 prompts |
| 2 | Zopazopa.com | 38/100 | 5/10 prompts |
| 3 | ClearScoreclearscore.com | 24/100 | 4/10 prompts |
| 4 | Zilchzilch.com | 7/100 | 1/10 prompts |
Why fintech visibility gaps matter
Money questions are exactly the kind buyers now put to AI assistants: which bank account for a small business, which app to start investing with, the cheapest way to send money abroad. The answers name specific brands, and this edition shows those recommendations are not simply a fame ranking. Challenger brands with strong third-party footprints can out-rank household names, and a brand missing from the comparison pages and communities the AI reads simply does not come up.
Method and limits: every brand was measured in the same week with the same snapshot check (Claude with live web search, category-specific buyer prompts, scored 0 to 100 for mentions and share of voice). Scores are comparable within this edition only, single-engine, and carry sampling noise: treat gaps of a few points as ties. Visibility is not a judgment of product quality. Listed brands can request a re-run at hello@bediscoverable.ai and we will publish the updated figure. The flagship 40-brand AI Visibility Index uses the same method across eight consumer and B2B categories.