What is AI visibility?
AI visibility is how often, and how prominently, an AI assistant names your brand when people ask it questions about your category.
A brand with high AI visibility gets named early and favourably when a buyer asks an assistant for recommendations. A brand with low AI visibility is absent, and the demand goes to whoever the AI does name.
AI visibility is measured per engine, because Claude, ChatGPT, Perplexity, Gemini and Google AI can give very different answers to the same question.
You raise AI visibility by being present in the sources those engines pull from, and by publishing content they can extract and cite.