OpenAI is building a ChatGPT mentions chart for brands

Kaziukėnas wrote in a LinkedIn post that ChatGPT is building an analytics tool for businesses. It counts impressions, the times a business appeared in ChatGPT's responses, and clicks on links to the business's website, each shown day by day in a chart. He says he saw its first steps as early as August, and that a banner he saw suggests a launch is close.

Search Engine Roundtable says the tool will let you "Claim your business in ChatGPT" and lists three things it will allow businesses to do: "Track how often your business is mentioned in ChatGPT conversations", "Add your latest products and keep your business info up to date" and "Let your business agent answer their questions with context you control." Kaziukėnas says the analytics sit inside a larger feature called Business Hub, open only to businesses that have verified ownership, for example by connecting a Shopify store. He wrote that it "doesn't show prompts, user data, or any kind of competition benchmark or ranking." Barry Schwartz, Search Engine Roundtable's editor, wrote that it "seems to be separate from ChatGPT ads and more designed for organic ChatGPT responses."

Nothing has been said about countries or a date. PPC Land notes that OpenAI has not described who can verify beyond the Shopify example. For UK firms, one pointer is OpenAI's page for merchants, which says shopping in ChatGPT is live in the US and will expand to other regions over time. Whether Business Hub follows the same pattern is not known.

It would be the first count of organic ChatGPT visibility that comes from OpenAI itself. ChatGPT's "volume of search-like queries" is now "roughly one-fifth the volume of queries of Google", Adam Fry, ChatGPT's consumer product lead, told Big Technology on 3 November. OpenAI has not published how it counts a search-like query.

Today the only first-party trace most brands have is referral traffic. ChatGPT tags its links with utm_source=chatgpt.com, and a fault in October filed those visits as Direct for a week. A clicks chart from OpenAI would give you a second count to check your analytics against. An impressions count would show answers in which you were named and nobody clicked, which analytics cannot see at all.

Without prompts, a chart cannot tell you which questions you appear for, which you miss, or who ChatGPT names when it leaves you out. Mentions also vary from one answer to the next. In the UK AI Shortlist Study we asked ChatGPT 1,000 UK buying questions in three rounds on 6 and 7 September 2026. For 457 questions, the same business's own website ranked first on Google in all three rounds and ChatGPT gave a usable answer each time.

ChatGPT named that business in all three answers for 89 questions, in two for 39, in one for 44, and in none for 285. So of the 172 questions where it named the business at least once, it named it every time in 89 and only some of the time in 83. A dip in a mentions chart from one day to the next may be this kind of variation rather than anything you did, and only the questions behind it can tell you which.

If OpenAI offers the tool to your business, it is worth verifying, because it would give you OpenAI's own counts. Read the impressions line over several weeks before acting on it, and set the clicks against visits tagged utm_source=chatgpt.com in your analytics. Keep the product and business details you can control accurate, because the reports say businesses will be able to update them.

Keep your own record of the questions buyers ask, with the full answer and the names ChatGPT gives instead of yours, since the chart reportedly will not. Ask each question more than once before reading anything into a single answer. Our free ChatGPT visibility checker puts 3 buyer questions about your category to ChatGPT in a logged-out session and shows whether each answer names you and which pages it cites, with no login. Our ChatGPT visibility tracker page explains how Discoverable records ChatGPT's answers over time.

The figures come from the UK AI Shortlist Study. Its 1,000 buying questions in 25 categories were fixed before collection and put to ChatGPT in three rounds between 6 and 7 September 2026, with the country set to the UK, and Google was searched for each question in each round. We kept the questions where the same business's own website was Google's first organic result in all three rounds and ChatGPT gave a usable answer in all three: 457 questions and 304 businesses. A business counted as named when its name appeared in the answer text, with the study's published correction for words the text extraction had joined together; a link to its site without its name counted as not named, and missing or ambiguous answers were left out. The rows are in the study's evidence bundle (rank-1-to-3-rows.csv and glue-correction.json), free to download from the study page, so anyone can repeat the count.

The details of OpenAI's tool are Kaziukėnas's, from what he saw, and we have not seen it ourselves. OpenAI may change or drop it before any launch.