Discoverable vs HubSpot AEO
Published by Discoverable, 1 of the 2 tools compared
Updated
HubSpot AEO tracks a brand in ChatGPT, Gemini and Perplexity every day for $50 a month, with citation analysis and prioritised recommendations, and it comes included with Marketing Hub Professional. It suits marketers who want low-cost daily tracking or already work in HubSpot. Discoverable suits teams that want 7 AI services on one plan, a free check with no login, and drafts of the outreach, content and community replies that act on the gaps.
Entry prices
HubSpot AEO is $50 a month per brand, or $45 a month billed yearly.
Checked 8 October 2026 onhubspot.com/products/aeo (opens in new tab)
Discoverable starts at $99 a month, or $79 a month billed yearly, with a 30-day free trial, card at checkout.
What HubSpot AEO does
HubSpot AEO tracks your brand's visibility, sentiment and share of voice in ChatGPT, Gemini and Perplexity, runs each tracked prompt every day, shows which domains and pages AI answers cite, and tells you what content to create or update, such as a new page, a technical fix, a video or outreach to other sites.
Where Discoverable is different
HubSpot AEO tells you what content to create or update and where to reach out, and inside Marketing Hub Professional and Enterprise it also generates blog posts. Discoverable drafts that work on every paid plan: the outreach emails, the content and the community replies. It asks on 7 AI services against HubSpot's 3 and tracks 100 prompts on Growth against 25, at $99 a month against $50, with a free check that needs no login.
HubSpot's AI Search Grader, also called AEO Grader
HubSpot's AI Search Grader is a free, one-time check with no account: you enter your company name, location, industry and products or services, and HubSpot asks you to complete a form to see the full report. Its page says it asks GPT-5.4 mini, Perplexity and Gemini how each characterises your brand from its training data, while HubSpot's AEO page says Perplexity answers from live search. The AEO page calls the tool AEO Grader, and its AEO Grader link opens this grader. Discoverable's free check runs on Claude with live web search and needs no login.
Who each tool suits
HubSpot AEO
As HubSpot states it: any marketer, without needing technical knowledge or AEO expertise. It is sold on its own with no other HubSpot subscription, one instance per brand, and included with Marketing Hub Professional and Enterprise.
- Entry price
- $50 a month, or $45 a month billed annually, for one brand (25 prompts, each run daily on 3 engines, 2,500 answers a month); each pack of 10 more prompts is $20 a month; a 28-day free trial of 25 prompts with no card; included with Marketing Hub Professional and Enterprise; prices in USD
- AI services, as stated
- ChatGPT, Gemini and Perplexity (three), each tracked prompt run daily
Discoverable
Marketing teams and founders who want to measure AI visibility and then act on it, self-serve: 1 brand and 100 prompts on Growth at $99 a month, 500 prompts shared by up to 3 brands and 15 product lines on Scale at $299, agencies and enterprises on request. The same figures in pounds and euros.
- Entry price
- a free check with no login; Growth is $99 a month or $79 a month billed yearly, Scale $299 or $249, agency and enterprise on request; Growth and Scale start with a 30-day free trial, card at checkout
- AI services, as stated
- seven AI services on every paid plan: Claude, ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Google AI Mode; the free check runs on Claude
Side by side
| Capability | Discoverable | HubSpot AEO |
|---|---|---|
| Prompts, top self-serve tier | 500 shared by up to 3 brands and 15 product lines across 7 engines, $299/mo | 25 per brand at $50/mo, run daily on 3 engines; each 10 more is $20/mo |
| AI services checked | 7 on every paid plan | 3: ChatGPT, Gemini and Perplexity |
| How often each prompt is asked | 10 tracked weekly, the rest monthly | Daily |
| Competitor and citation gap | Yes | Yes: share of voice and citation analysis |
| Acts on the gaps (content, engagement, fixes) | Yes | Prioritised recommendations: a new page, a technical fix, a video or outreach; blog posts generated only inside Marketing Hub Professional and Enterprise |
| No-card free entry | The free check; plans start with a 30-day trial, card at checkout | Yes: a 28-day trial of 25 prompts with no card, and the free one-time AI Search Grader |
| Citation outreach email drafts | Yes, built in (paid plans) | Recommends outreach; drafting is not described on its AEO pages |
HubSpot AEO checked on 8 October 2026 against the sources below. Out of date? Email hello@bediscoverable.ai.
Sources
Choose HubSpot AEO if
You want every tracked prompt run daily at $50 a month, a 28-day trial of 25 prompts with no card, citation and share-of-voice analysis inside HubSpot, or AEO included with the Marketing Hub Professional or Enterprise plan you already pay for.
Choose Discoverable if
You want 7 AI services on one plan against HubSpot's 3, 100 prompts on Growth against 25, a free check with no login, and drafted outreach emails, content and community replies to act on what the tracking finds.
Discoverable vs HubSpot AEO: questions
Is Discoverable a good HubSpot AEO alternative?
HubSpot AEO tracks a brand in ChatGPT, Gemini and Perplexity every day for $50 a month, with citation analysis and prioritised recommendations, and it comes included with Marketing Hub Professional. It suits marketers who want low-cost daily tracking or already work in HubSpot. Discoverable suits teams that want 7 AI services on one plan, a free check with no login, and drafts of the outreach, content and community replies that act on the gaps.
What does Discoverable do that HubSpot AEO does not?
HubSpot AEO tells you what content to create or update and where to reach out, and inside Marketing Hub Professional and Enterprise it also generates blog posts. Discoverable drafts that work on every paid plan: the outreach emails, the content and the community replies. It asks on 7 AI services against HubSpot's 3 and tracks 100 prompts on Growth against 25, at $99 a month against $50, with a free check that needs no login.
How much does HubSpot AEO cost?
HubSpot AEO is $50 a month per brand, or $45 a month billed yearly. HubSpot AEO's own pages stated this on 8 October 2026. Discoverable starts at $99 a month, or $79 a month billed yearly, with a 30-day free trial, card at checkout.
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