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Best AI visibility tools for small businesses

Published by Discoverable. We make Discoverable, one of the tools compared here, and hold it to the same criteria as the rest. How these tools were chosen

Updated

Scope has the lowest entry price here, at $25 a month. Otterly.AI ($29) and Surfaceable (£29, with a free tier) come next. BrightLocal ($41) suits a local business that already manages its listings and reviews. HubSpot AEO ($50) offers a free trial: 28 days, no card. Discoverable, from $99 (£99 in the UK), has a free check with no login, and its plans give you 10 tasks a week.

Every price is the entry plan on monthly billing, as each vendor published it on 8 October 2026. Agencies and larger teams have more to choose from in our comparison of the best GEO tools.

Quick comparison

ToolFrom, a monthFree optionTrial and cardBest forCheckedSource
Scope$25StarterFree scan, 5 prompts7 days; card terms not statedthe lowest entry price here8 October 2026scope.online/pricing (opens in new tab)
Otterly.AI$29LiteFree AI authority checker, no signup; it asks AI models what they know of your business from training dataFree trial, no card; its homepage gives 7 days and 14 daystracking a few prompts on a small budget8 October 2026otterly.ai/pricing (opens in new tab)otterly.ai (opens in new tab)geo.otterly.ai AI authority checker (opens in new tab)
Surfaceable£29StarterFree tier: 1 AI scan a month, 5 promptsNo trial; the free tier has no time limita free tier to start, with prices in pounds8 October 2026surfaceable.io/pricing (opens in new tab)
Surfeo$39StarterFree visibility test, no signup; a free tier after the trial7 days, charged on day 7 unless you cancelowners who want articles written for them8 October 2026surfeo.ai/en (opens in new tab)
Ahrefs Brand Radar£40 ($50 in dollars)Custom prompt package, BasicFree AI visibility checker, no signupNo trial offeredpaying by the check for your own prompts8 October 2026ahrefs.com/pricing (opens in new tab)ahrefs.com/ai-visibility-checker (opens in new tab)
BrightLocal$41Track, 1 locationFree local AI checker, report by email14 days, no cardlocal businesses that also manage listings and reviews8 October 2026brightlocal.com/pricing (opens in new tab)brightlocal.com free local AI checker (opens in new tab)brightlocal.com Local AI Visibility (opens in new tab)
HubSpot AEO$50AI Search Grader, one check, no account28 days, no carda long trial with no card, then daily checks8 October 2026hubspot.com/products/aeo (opens in new tab)knowledge.hubspot.com (opens in new tab)hubspot.com/ai-search-grader (opens in new tab)
Lighthouse Local$79StarterFree site audit, no signup; it reads your site, not AI answers14 days, card to startsingle-location shops that want fixes done for them8 October 2026lighthouselocal.ai/pricing (opens in new tab)audits.lighthouselocal.ai (opens in new tab)
LLMrefs$79All in OneFree sign-up, no card7 days; card terms not statedtracking many prompts: 500 on its $79 plan8 October 2026llmrefs.com (opens in new tab)
Semrush AI Visibility Toolkit£80.22 ($99 in dollars)Base, per domainFree AI visibility checker, 3 a day, no accountNot stated for the toolkitteams already using Semrush8 October 2026semrush.com/pricing/ai (opens in new tab)semrush.com free AI visibility checker (opens in new tab)
Peec AI€85 ($95 in dollars)StarterNone on its pricing pageFree trial; length and card terms not stateddaily tracking with unlimited users8 October 2026peec.ai/pricing (opens in new tab)
SE Ranking£95CoreFree AI visibility check, 5 a day14 days, no cardSEO and AI tracking in one subscription8 October 2026seranking.com/subscription.html (opens in new tab)seranking.com/ai-visibility-tracker.html (opens in new tab)
DiscoverableOur tool$99 (£99 in the UK)GrowthFree check, no login or card30 days, card at checkouta free check, then a plan of 10 tasks each week8 October 2026bediscoverable.ai/pricing
Rankscale$99ProNone on its pricing page7 days on Pro; card terms not stateda wide choice of AI services in one plan8 October 2026rankscale.ai/pricing (opens in new tab)
Writesonic$99StarterNone on its pricing pageFree trial, no card; length not statedcontent teams that want articles and tracking together8 October 2026writesonic.com/pricing (opens in new tab)

From is the entry plan's price a month on monthly billing, with the dollar price beside it where a vendor shows a UK visitor pounds or euros. Listed by the price a UK visitor is shown, lowest first.

What is an AI visibility tool?

An AI visibility tool checks whether ChatGPT and other AI assistants name your business when customers ask for a recommendation, and shows who they name instead. Many also show which websites the answers cite, so you know where to get mentioned.

Scope

From $25 a month, Starter · Free option: Free scan, 5 prompts

Best for:
the lowest entry price here
Not for:
tracking Google's AI answers at the entry price: Starter covers ChatGPT, Claude, Gemini and Perplexity
Trade-off:
$25 is a launch price against a list price of $99, and Starter includes 100 prompt checks a month for one business.

Otterly.AI

From $29 a month, Lite · Free option: Free AI authority checker, no signup; it asks AI models what they know of your business from training data

Best for:
tracking a few prompts on a small budget
Not for:
tracking more than 15 prompts at the entry price
Trade-off:
Lite includes 3 recommendations a week, and Google AI Mode, Gemini and Claude are paid add-ons.

Surfaceable

From £29 a month, Starter · Free option: Free tier: 1 AI scan a month, 5 prompts

Best for:
a free tier to start, with prices in pounds
Not for:
checking AI answers more than once a week at the entry price
Trade-off:
Starter runs 25 prompts per scan, and SEO audits and rank tracking share the plan.

Surfeo

From $39 a month, Starter · Free option: Free visibility test, no signup; a free tier after the trial

Best for:
owners who want articles written for them
Not for:
tracking Claude at the entry price: Claude is on Growth, $99
Trade-off:
Starter runs a full audit every Monday on 40 questions, with up to 6 articles a month on request.

Ahrefs Brand Radar

From £40 ($50 in dollars) a month, Custom prompt package, Basic · Free option: Free AI visibility checker, no signup

Best for:
paying by the check for your own prompts
Not for:
a fixed number of prompts: packages are metered in checks, with overage billed monthly
Trade-off:
Basic includes 2,500 checks a month, and one prompt on one platform in one location uses one check.

BrightLocal

From $41 a month, Track, 1 location · Free option: Free local AI checker, report by email

Best for:
local businesses that also manage listings and reviews
Not for:
tracking more than 20 prompts for one location: BrightLocal allows no more
Trade-off:
It tracks ChatGPT, Google AI Mode and Google AI Overviews, inside a suite for local rankings, listings and reviews.

HubSpot AEO

From $50 a month · Free option: AI Search Grader, one check, no account

Best for:
a long trial with no card, then daily checks
Not for:
several businesses on one plan: each business needs its own $50 instance
Trade-off:
HubSpot labels it beta, and it tracks 25 prompts on ChatGPT, Gemini and Perplexity.

Lighthouse Local

From $79 a month, Starter · Free option: Free site audit, no signup; it reads your site, not AI answers

Best for:
single-location shops that want fixes done for them
Not for:
a business that wants a trial without a card
Trade-off:
Prices are in US dollars only, and done-for-you work is an add-on to the plan.

LLMrefs

From $79 a month, All in One · Free option: Free sign-up, no card

Best for:
tracking many prompts: 500 on its $79 plan
Not for:
daily readings: each keyword is updated at least once a week
Trade-off:
$79 is marked as a limited-time price.

Semrush AI Visibility Toolkit

From £80.22 ($99 in dollars) a month, Base, per domain · Free option: Free AI visibility checker, 3 a day, no account

Best for:
teams already using Semrush
Not for:
tracking more than 25 prompts per domain at the entry price
Trade-off:
Each domain is priced separately, at the same price a month on monthly or yearly billing.

Peec AI

From €85 ($95 in dollars) a month, Starter · Free option: None on its pricing page

Best for:
daily tracking with unlimited users
Not for:
a business that wants every AI service in the price: Starter includes 3 models you choose
Trade-off:
Starter includes 50 prompts, and each model beyond the 3 you choose is a paid add-on.

SE Ranking

From £95 a month, Core · Free option: Free AI visibility check, 5 a day

Best for:
SEO and AI tracking in one subscription
Not for:
a business that only wants AI tracking: Core is a full SEO suite
Trade-off:
Core tracks 100 prompts daily, and the AI Search add-on for 200 more is another £69 a month.

Discoverable

Our tool

From $99 (£99 in the UK) a month, Growth · Free option: Free check, no login or card

Best for:
a free check, then a plan of 10 tasks each week
Not for:
daily readings: tracked prompts are checked once a week
Trade-off:
The free check asks Claude only, and the other AI services come with a plan.

Discoverable is made by Be Discoverable Ltd, which publishes this page.

Rankscale

From $99 a month, Pro · Free option: None on its pricing page

Best for:
a wide choice of AI services in one plan
Not for:
a fixed allowance of answers: Pro is metered in credits
Trade-off:
Pro includes 1,200 credits a month, enough for up to 4,800 answers.

Writesonic

From $99 a month, Starter · Free option: None on its pricing page

Best for:
content teams that want articles and tracking together
Not for:
tracking Perplexity or Claude at the entry price: Starter tracks ChatGPT, Gemini and Google AI Overviews
Trade-off:
Sentiment analysis is on Growth and the Action Center on Enterprise.

Which one suits a single-location business?

If your customers find you in one town, look at how each tool handles location. BrightLocal tracks AI answers for each location, from $41 a month for one. Lighthouse Local is built for solo owners and single-location shops, from $79. Their prices and the AI services they check are set side by side with ours in Discoverable vs BrightLocal and Discoverable vs Lighthouse Local. Discoverable's plans, from $99 (£99 in the UK), ask AI from the country you sell in and can put the towns you serve into the prompts. With the others, put your town into each prompt you track, the way a customer would type it.

How these tools were chosen

The criteria were fixed before the tools were compared, and Discoverable was held to them like the rest. A tool is listed when all 4 are true on its own website:

  1. It asks AI assistants about your business, rather than only checking your website.
  2. It publishes a price for one business on its own site, with no sales call.
  3. Its entry plan costs no more than $100, £100 or €100 a month on monthly billing, in the currency the vendor shows.
  4. You can try it before you pay: a free check, a free tier or a free trial.

The starting list was the 11 tools in the best GEO tools comparison, plus Scope, Surfeo, BrightLocal, HubSpot AEO, Lighthouse Local and LLMrefs. Two of those fail the criteria: Profound (no published price for a business's own plan) and Scrunch AI (from $250 a month).

The list is ordered by entry price, lowest first, comparing the figures each vendor shows a UK visitor; tools at the same figure are in alphabetical order. Nothing here is scored, and no company paid to be listed.

Each price, free option and trial was read on the vendor's own pages on 8 October 2026, and the Source column links to each one. Prices change, so check the vendor's pricing page before you buy. Spotted something out of date? Email hello@bediscoverable.ai and we will correct it.

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