What is share of voice in AI search?
Share of voice in AI search is the percentage of AI answers in your category that name your brand, relative to the brands named alongside you.
If ten buyer questions in your category produce answers that name a competitor eight times and you twice, that competitor holds far more share of voice than you do.
Share of voice is the clearest competitive metric in GEO because it shows not just whether you appear, but how much of the AI conversation you own against named rivals.
Discoverable tracks share of voice per engine and over time, so you can see the effect of the content and mentions you earn.